Citizen Watch | The CITIZEN

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The CITIZEN, Citizen Watch’s flagship brand. A symbol of the brand, the eagle mark is engraved on every product. It is not a symbol of authority but rather one that respresents the pursuit of the next ideal. We created communications based on the idea of people living in harmony with eagles. Starting first in Japan, this is being rolled out globally to Europe and Asia.

Client

Citizen Watch Co., Ltd.

Creative Director

Korekata Norimitsu

Art Director

Hashida Hikaru

Designer

Hashida Hikaru

Copywriter & Planner

Norimitsu Korekata

Photographer

Nakagawa Naomi*

Image Editor

Nakagawa Naomi*、Suzuki Takashi

Movie Director

Tajima Tao*、WOW*

Web Director

Higashi Mio*

Web Designer

Miyazaki Natsuko

Producer

Soga Sayaka

2021

*:Non-NDC staff

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