Kusamura Books VI
VI/Experience
We worked on the VI signage system for the casual brand Kusamura Books by Tsutaya Books.
By using worn-out textures, cardboard, and craft paper, and keeping the DNA of Tsutaya Books with the use of a Ming-cho typeface, we created a Kusamura full of life while giving it a younger and rougher feel.
Client | Culture Convenience Club Co., Ltd. |
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Art Director | Hara Kenya |
Designer | Sasa Haruko,Mano Natsumi |
Photographer | Nakatogawa Shimei |
Producer | Nabeta Yoshifumi |
2017