Toshiba corporate advertising
1959～
This advertisement was created during an era of great interest in the future of humanity, as the space race between the Soviet Union and the USA ramped up. The multiple award-winning advertisement, which featured a clear visual and straightforward copy, represented Toshiba’s advanced technology, overall strength and corporate stability.
| Client | Tokyo Shibaura Denki |
|---|---|
| Art Director | Suzuki Yoshio(1st, 2nd, 3rd), Yamashiro Ryuichi(4th, 5th) |
| Designer | Suzuki Yoshio(3rd), Ishiguro Norio(1st, 2nd), Yamashiro Ryuichi(4th), Sakakibara Ken(5th) |
| Copywriter | Arita Zenzou(1st, 2nd, 3rd, 5th), Ishihara Masaharu(2nd, 3rd), Okada Koh(4th) |
| Photographer | Hukase Masahisa(4th), Fushikida Tsutomu(5th) |
960, 1962, 1966
