Toyota Motor Corporation corporate advertisement
1959~
In the high-growth period when the three status symbols of car, air-conditioner and color TV signified affluence,
a number of corporate advertisements featuring Toyota family cars were produced. These advertisements not only raised Toyota’s corporate image,
it prompted a boom in personal car ownership by depicting a car-owning lifestyle previously unknown to Japanese people.
Client | Toyota Motor Corporation |
---|---|
Art Director | Kaji Yusuke |
Designer | Shibanaga Fumio |
Copywriter | Tanaka Ryo |
Photographer | Takanashi Yutaka |
1965