Toyota Motor Corporation corporate advertisement

1959~

In the high-growth period when the three status symbols of car, air-conditioner and color TV signified affluence,
a number of corporate advertisements featuring Toyota family cars were produced. These advertisements not only raised Toyota’s corporate image,
it prompted a boom in personal car ownership by depicting a car-owning lifestyle previously unknown to Japanese people.

Client

Toyota Motor Corporation

Art Director

Kaji Yusuke

Designer

Shibanaga Fumio

Copywriter

Tanaka Ryo

Photographer

Takanashi Yutaka

1965

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