Toyota “ZERO CROWN”
1959～
The Toyota Crown, which had built up a stable image as a luxury vehicle, underwent a full model change in 2003, with new designs for the body, engine and suspension. The campaign, published in newspapers and magazines, gave the car a fresh start with the phrase “Zero Crown.”
| Client | Toyota |
|---|---|
| Creative Director | Wada Hideyo, Iwasaki Junichiro |
| Art Director | Takahashi Keiichiro |
| Designer | Takahashi Keiichiro |
| Copywriter | Wada Hideyo, Hirata Natsuki |
| Photographer | Nishi Naoki |
| Agency | DENTSU |
2003
