Toyota “ZERO CROWN”
1959~
![](https://www.ndc.co.jp/assets/uploads/2017/04/toyota-zerocrown-2003_1959_01.jpg)
The Toyota Crown, which had built up a stable image as a luxury vehicle, underwent a full model change in 2003, with new designs for the body, engine and suspension. The campaign, published in newspapers and magazines, gave the car a fresh start with the phrase “Zero Crown.”
Client | Toyota |
---|---|
Creative Director | Wada Hideyo, Iwasaki Junichiro |
Art Director | Takahashi Keiichiro |
Designer | Takahashi Keiichiro |
Copywriter | Wada Hideyo, Hirata Natsuki |
Photographer | Nishi Naoki |
Agency | DENTSU |
2003