QUINTESSENCE

QUINTESSENCE #01

BOX

When disordered balls pass through a box, they are transformed into a form that can communicate... This is a simple representation of the essence of NDC as we organize, edit, and position a wide range of information so that it can be readily understood by the world.

Art Director Daikoku Daigo
Designer Kanke Yuto
Copywriter Korekata Norimitsu
CG+Movie Yamasaki Kosho
Music syn*
*:Non-NDC staff

The mission of the Nippon Design Center is to provide corporate and organizational clients with the highest quality management resources through design in which the work is identifying the fundamental nature of a thing, and the skill is fashioning a visible form for it.
Facing maturity as a nation, Japan has begun exploring new industries that not only make things but also generate value. What kind of work generates value, and how can value be expressed most clearly? We strive for work in which we accurately pin down the essence of an object or issue while being extremely aware of the source of its value.
Our resources are twofold--the Japanese aesthetic: delicate, subtle, thorough and concise; and the technology that paves the path to the future. By creating both objects and happenings, we move forward on this pair of resources. Particularly with the communication of information, we stress flexible intellect and creativity in the rational use and assimilation of leading technology.