Daimaru Matsuzakaya Card

For the redesign of the Daimaru Matsuzakaya Card, the house card of the Daimaru and Matsuzakaya Department Stores,
NDC was responsible as a creative partner for all communication-related aspects.
As a stepping stone to this goal, we boldly redesigned the card to attract new target segments.

While focusing on the image of the new card design, a large scale advertisement was unrolled along with the core message—“New Me, New Life”—
of the redesign. This advertisement did not simply reach a wide range of users;
it also had a strong impact on the client internally in terms of what the Daimaru Matsuzakaya Card should be and the direction it should take.

To further increase brand awareness with the redesign of the card, we produced a TV ad and a brand movie for use online.
The TV ad employed a simple yet impactful video focused on the product (the card itself),
while the brand movie was an emotional expression that evoked the user’s lifestyle.