Asahi Dry Premium Kaori no Kohaku
Package
![](https://www.ndc.co.jp/assets/uploads/2017/04/asahi-drypremium-2014_package_01.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/04/asahi-drypremium-2014_package_02.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/04/asahi-drypremium-2014_package_03.jpg)
A limited edition, year-end gift beer that features a purple we proposed as a new premium color—one that is rarely used in food and drinks.
By making a bold change to the design on the front and back of the can, we aimed to create packaging that is beautiful even when wrapped in a gift box.
The elegant purple, which also inspires Japanese sensibilities, is now widely recognized as a new brand color for Asahi.
Client | Asahi Breweries, Ltd. |
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Art Director | Kurusu Takeo |
Designer | Kurusu Takeo |
Producer | Akami Yu |
2014