Asahi Dry Premium Kaori no Kohaku

A limited edition, year-end gift beer that features a purple we proposed as a new premium color—one that is rarely used in food and drinks.
By making a bold change to the design on the front and back of the can, we aimed to create packaging that is beautiful even when wrapped in a gift box.
The elegant purple, which also inspires Japanese sensibilities, is now widely recognized as a new brand color for Asahi.