We Labo
Movie
We were responsible for the brand design of office furniture manufacturer Okamura Corporation’s new office We Labo. Okamura’s goal of realizing a society where people help each other reach their full potential is translated into the concept of “Wedentity.” We therefore developed naming, key visuals, videos, and so on to express the base for testing and verifying work styles that can demonstrate this concept.
| Client | Okamura Corp. |
|---|---|
| Creative Director | Yoshida Takanari、Isome Ken |
| Art Director | Kitamoto Hiroyuki |
| Designer | Kitamoto Hiroyuki、Fukuda Ryotaro |
| Copywriter | Isome Ken、Uchida Saki |
| Movie Director | Hatsushika Toshiya |
| Motion Design | ALLd.＊、Mizuno Kaito＊ |
| Sound | Kobayakawa Shinichiro＊ |
| Producer | Matsumoto Atsushi、Imai Shogo |
Graphics
The key visuals for We Labo that we created express the concepts of EYES: Eyes intent on tradition and the future,
EARS: Ears attuned to individuals and the times, and HANDS: Hands that create the tangible and intangible
for the three floors of the office as a single organism that is independent and connected.
| Client | Okamura Corp. |
|---|---|
| Creative Director | Yoshida Takanari、Isome Ken |
| Art Director | Kitamoto Hiroyuki |
| Designer | Kitamoto Hiroyuki、Fukuda Ryotaro |
| Copywriter | Isome Ken、Uchida Saki |
| Producer | Matsumoto Atsushi、Imai Shogo |
2022年
