Asahi Super Dry
Package
NDC designed the package for Super Dry – a product that has been a continual hit ever since it was introduced in 1987 – and constructed the new world concept of “dry beer”. The color and silver shine of the aluminum can that is incorporated into the overall package, and the red and black colors used in combination with it, have continued to produce a consistent sense of presence despite numerous refinements.
| Client | Asahi Breweries, Ltd. |
|---|---|
| Creative Director | Sasaki Yutaka |
| Art Director | Sasaki Yutaka |
| Designer | Kurita Hideki, Kurusu Takeo |
| Producer | Suzuki Tatsuki |
2015
