Special select Hakutsuru Junmai Ginjo saké, made with underground water fromthe Rokko
Package



This package was designed for Hakutsuru Sake Brewing – a saké brewer with a history of more than 250 years – for use by the 7&i Group.
Aiming for a fresh and light impression, the conveniently sized 250 mL bottle was given a plump, friendly shape, with a cap seal like a bottle of wine, and features typography in a bold stripe pattern.
Client | Hakutsuru Sake Brewing Co., Ltd. |
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Art Director | Irobe Yoshiaki |
Designer | Irobe Yoshiaki, Honma Hirofumi |
Copywriter | Ueno Akira |
Photographer | Nakatogawa Shimei |
Producer | Hayasaka Yasuo |
2014