Jun. 2018

The fun of projects that reach people around the world The fun of projects that reach people around the world The fun of projects that reach people around the world

Tomoyuki Arima/Art Director, Onscreen Design Division

The dynamism of good things being shared is what makes the web great

Tomoyuki Arima

Art Director, Onscreen Design Division

Born in 1985. Graduated from the School of Business at Aoyama Gakuin University and completed Robundo Typography School Shinjuku Shijuku 9. Joined Nippon Design Center in 2009. Arima is engaged in design and consulting across multiple fields, including graphics, Web, and UI, with a particular focus in computing and typography. Lecturer at Robundo Typography School Shinjuku Shijuku. Part-time lecturer for the Department of Science of Design at Musashino Art University. Arima’s books include Ii designer wa, mitame no yosa kara kangaenai (Good designers do not work based on appearance) (Seikaisha).

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Hello, my name is Tomoyuki Arima. I am an art director at Nippon Design Center. NDC is an interesting company. There are not many companies in Japan that are home to over 200 people who understand design, nor are there many cases where we have to work in a uniform direction or in accordance with something. This company is important to me, as it helped shape me when I was in my 20s.

I currently am a member of the Onscreen Design Division. What makes working with the web fun is that there are no limits to how far our work may reach. Good things are accepted wholly. And I am always aware of the dynamism where something becomes commonplace globally. I think it is wonderful.

The reason I work with lots of animation-related projects is that I wanted to work with a common global language. Japanese anime and games have gained widespread recognition. The reactions to these in various countries are numerous, and being able to contribute to this field makes me extremely happy.

At present, there is a focus on virtual reality (VR) and augmented reality (AR). I think the development of these technologies will ultimately lead to people being freed from various prejudices. This will result in cognition and self-identity, such as people having the ability to be who they want to be, transcending nationality, skin color, gender, and so on. However, language remains a barrier. For example, I am a Japanese speaker, so I need practice speaking English. But I think that there is a language with fewer barriers to learning. That may be pictograms, or it may be something we have never seen. I want my work to be involved with whatever form it may take.

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