Koshi no Kanbai / 110th Anniversary Limited Edition Sake Ichirin Itteki

Design and naming for the daiginjo sake Ichirin Itteki, brewed by Ishimoto Sake Brewery to celebrate their 110th anniversary and limited to 3,900 bottles.
In order to make this label one that embodies the Ishimoto Sake Brewery philosophy—“subtle yet bold”—it was designed to make the audience feel the heart within the quiet beauty of the exterior, which is seemingly absent at first glance.
With mizuhiki, a Japanese decorative cord, as a motif, the carton was created with a sense of a special sake suited for formal occasions.