Super special select Hakutsuru Tenku, Fukuro-tsuri, and Yamada-Nishiki & Hakutsuru-Nishiki junmai daiginjo saké

This project created the package design for these Hakutsuru flagship products. The bottle shape was created in the image of a standing crane, and the bottle colors represent the two varieties of brewer’s rice. With labels that make extensive use of watermarks and other fine expressions, a thread-bound pamphlet telling the saké brewing story, and a thick cardboard outer box, the physical expressions were carefully organized to produce a sophisticated, high-grade feel suitable for a high-price product.

This project was for web design that introduces the flagship products of Hakutsuru.
A feeling of tense expectation is created by black-and-white photos illustrating the story of saké-brewing, and these are combined with the vertical typography and slow movement of the screen to produce a sophisticated, high-grade feel suitable for a luxury product.
Brand site