MIKIMOTO

We worked on the visual identity for MIKIMOTO, a leading Japanese jeweler.We designed the logo to imbue it with a roman dignity while also giving it modern and clear sensibilities. Setting the brand color as a shade of white representing potential and opportunity, we expressed these ideas through this transformational color.

We worked on packaging design for MIKIMOTO, a leading Japanese jeweler.The packaging was designed with a sparkling Ago Bay motif. For the wrapping paper, we expressed this by printing a ripple-like pattern that mimics the surface of water on paper featuring the glitter of mica.For the packaging itself, we expressed our theme by using a leather-like material embossed with a design based on the sparkle of water surface.