MIKIMOTO
VI/Experience
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We worked on the visual identity for MIKIMOTO, a leading Japanese jeweler.We designed the logo to imbue it with a roman dignity while also giving it modern and clear sensibilities. Setting the brand color as a shade of white representing potential and opportunity, we expressed these ideas through this transformational color.
Client | K.MIKIMOTO & CO., LTD. |
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Art Director | Hara Kenya |
Designer | Hara Kenya,Matsuno Kaoru,Mima Eiji,Sato Hiroyuki,Tomon Mika |
Producer | Hayasaka Yasuo,Nishino Takuro,Hoshinoya Akira |
2017
Package
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We worked on packaging design for MIKIMOTO, a leading Japanese jeweler.The packaging was designed with a sparkling Ago Bay motif. For the wrapping paper, we expressed this by printing a ripple-like pattern that mimics the surface of water on paper featuring the glitter of mica.For the packaging itself, we expressed our theme by using a leather-like material embossed with a design based on the sparkle of water surface.
Client | K.MIKIMOTO & CO., LTD. |
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Art Director | Hara Kenya |
Designer | Hara Kenya,Matsuno Kaoru,Mima Eiji,Sato Hiroyuki,Tomon Mika |
Producer | Hayasaka Yasuo,Nishino Takuro,Hoshinoya Akira |
2017