dear mayuko

This beauty brand of innovative lifestyle ideas utilizes the natural moisturizing component sericin that is contained in cocoons.
Utilizing the “encircled” motif of the cocoons, we created a visual effect that highlights “roundness” in its various forms to represent the fluffy, bubbling, smooth-as-silk feelings that come from using these cleansing foams and shampoos. This effect was incorporated in each of the product packages.

The aerial and translucent ambience portrayed by the beautiful photographs and graphics embodies Dear Mayuko’s philosophy of aspiring for an “innocent,” or beautifully relaxed skin.

A video that makes the dear mayuko packaging design—composed of the brand’s visual identity of round shapes based on cocoons—come alive in a pleasant way.The video expresses the concept of beauty that lasts a lifetime developed by those elements common to all of the dear mayuko products—visceral comfort and the unique ingredient Pure Sericin™.

Based on the “Encircled in Happiness” design concept of the dear mayuko beauty brand and its innovative lifestyle ideas, Nippon Design Center created a web design that presents a gentle feeling of happiness and cleanliness which encompasses the world view of these products.
With frequently updated columns and a variety of other information, the website guides customers to the dear mayuko shops and EC site.