Nagano Winter Olympics
Opening and closing ceremony program design

1959~

The paper for the program was designed to evoke images of snow and ice to turn the program into a memento of the Olympics rather than just a pamphlet describing the ceremonies. Recessed relief printing makes the white, fluffy-textured paper translucent like ice, recreating the emotion of the winter games through tactile sensation for athletes, viewers and workers alike.

Client

Nagano Winter Olympic Games Organizing Committee

Art Director

Hara Kenya

Designer

Taniguchi Hiroki

Copywriter

Terunuma Takako, Aoyagi Naomi, Tanaka Eiji

Agency

DENTSU

1998

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