Nagano Winter Olympics
Opening and closing ceremony program design
1959~




The paper for the program was designed to evoke images of snow and ice to turn the program into a memento of the Olympics rather than just a pamphlet describing the ceremonies. Recessed relief printing makes the white, fluffy-textured paper translucent like ice, recreating the emotion of the winter games through tactile sensation for athletes, viewers and workers alike.
Client | Nagano Winter Olympic Games Organizing Committee |
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Art Director | Hara Kenya |
Designer | Taniguchi Hiroki |
Copywriter | Terunuma Takako, Aoyagi Naomi, Tanaka Eiji |
Agency | DENTSU |
1998