Asahi Beer
1959～
This advertisement showcases the intrinsic value of the company by portraying the people in this family of craftsmen that has been making beer for three generations. Japan’s high growth rate and intense competition among companies sets a backdrop to this documentary-style advertisement. Featured on the front page of the newspaper in an unprecedented size, the attention-grabbing ad became a pioneer in corporate advertising.
| Client | Asahi Beer |
|---|---|
| Art Director | Yamashiro Ryuichi |
| Designer | Yamashiro Ryuichi(1st, 2nd), Uematsu Kuniomi(1st, 2nd), Tanaka Hiroshi(3rd, 4th), Utishiba Masaomi(3rd, 4th) |
| Copywriter | Kaji Yusuke |
| Photographer | Yamamoto Zennosuke(1st, 2nd), Hayashi Hiroki(3rd, 4th) |
1960
