Notices

2017.05.30

Creation of the GINZA SIX Visual Identity

GINZA SIX opened for business on Chuo-dori, Ginza 6-chome, on April 20, 2017. The Hara Design Institute, Nippon Design Center created the visual identity for this establishment.

GINZA SIX opened for business on Chuo-dori, Ginza 6-chome, on April 20, 2017. The Hara Design Institute, Nippon Design Center created the visual identity for this establishment.

At GINZA SIX, “GSIX” signs are embedded throughout the building itself. While the SIX is in black, the G alone is rendered in gold, foregrounding the letters on the white of the building when night falls. By planning a sign which was as one with the building we anticipated that this would make it stand out among the building facades on Ginza-dori. Please do swing by and see for yourself if you find yourself in the vicinity.

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