Awards

2017.07.09

Mari Takaku receives the "Asahi Advertising Award 2016, Runner-up Prize" awarded by the Asahi Shimbun.

The corporate advertising campaign created by Mari Takaku for Hibiya-Kadan has received the Asahi Shimbun's award for advertising the "Asahi Advertising Award 2016, Runner-up Prize."

The corporate advertising campaign created by Mari Takaku for Hibiya-Kadan has received the Asahi Shimbun's award for advertising the "Asahi Advertising Award 2016, Runner-up Prize."

With the aspiration of giving people an impression of a “Life with flowers,” she removed the flowers from artworks of Van Gogh, Gauguin and Monet so as to present situations in which “There are no flowers where flowers should be.” She created this folio-sized series to achieve a stronger impact, as newspaper advertisements are seen in the same sizes by all, in contrast to web-based advertising. She received the Asahi Advertising Award, Runner-up Prize in the “Creators” section.

Mari Takaku
Born 1988. Joined Nippon Design Center in 2012 after graduating from the Department of Graphic Design, Tama Art University. Currently affiliated with the No.1 Production Studio. Her recent work has included “The Song of Accessories” for Daihatsu Motor Co. Ltd and Kataoka & Co. Ltd.’s campaign website “Van Houten Cocoa.”

Asahi Advertising Awards
Established in 1952, the Asahi Advertising Awards have honored excellence in newspaper advertising in respective eras which also reflecting the continual and momentous changes throughout modern Japanese society, and thus contributed to the evolution of the advertising world. It consists of the two sections of “Advertisers” aimed at advertisements included in paper media and “Creators” in which young creators battle it out.

The three part Hibiya-Kadan corporate advertising series “Van Gogh,” “Gauguin,” and “Monet”
Creative Director Mari Takaku
Art Director Anna Kaneko*
* External

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