Ryoko Kawahara receives the "FY2017 TCC Newcomer's Award"

She received the award for favorable assessments of works entered in the Ryohin Keikau Co., Ltd.’s “Sumu” magazine advertising series, including “A sofa to rest from looking for a sofa. (Unit sofa); “Aromatic wake-up call. (Coffee-maker which grinds beans); “From a hot and humid country. (Foldable rattan storage)”; and the poster “Become one with your pants. Become one with your socks. (Organic cotton”)” represented by “We shiitake and reclaimed wool.”

Ryoko Kawahara
Born Kanagawa Prefecture, 1970. Graduated from Komazawa Junior College. After working as an office assistant became a copywriter. Joined the Nippon Design Center in 1998. Supervises many corporate customers which are firmly rooted in daily lives including Isetan, Muji, Wacoal, Asahi Beer, and Tsutaya. Work encompasses all communication which brings together clients and corporations. Head of the Brand Design Research Office since 2017. Recipient of the Asahi Advertising Award and Mainichi Design Award. Member of Tokyo Copywriters Club.

TCC Newcomer’s Award
The Tokyo Copywriter’s Club (TCC) is a copywriter’s and CM planner’s organization active throughout Japan with a focus on Tokyo. It has a 60 year history when it’s predecessor organization, the Copy Tokakai, is included. Every year, it selects works of excellence and announces the producers of this as recipients of the “TCC Award.” The TCC Newcomer’s Award is presented to producers of advertising works which have achieved a predetermined standard following a judging process involving awarding points to multiple works by producers other than TCC members.

Shiitake fractures and reclaimed wool
Art Director　 Kenya Hara
Designer　Saiko Kanda
Copywriter　Ryoko Kawahara
Photographer　Yasunaga Kentauros*
*External