mm

mm is a hair styling product brand for women that says beauty is within reach with just 1 mm of effort.While each is pink, we designed the packaging for the different products to be various shades to give each a different nuance.Through this, we expressed the diverse preferences of women who cannot be described in a single word or color, as well as the various sides that exist in each and every woman.

We produced a brand video for mm, a new hair styling product brand developed by female hairstylists.Appearing in the video are the female hairstylists from salons located mainly in Tokyo who were involved in the development of mm. Using the natural facial and verbal expressions that were captured while they styled each other’s hair, we expressed the joy of discovering beauty and the unknown.