JILL STUART

JILL STUART Beauty is a highly popular cosmetics brand with stores in famous department stores throughout Japan. With the brand concept “For everyone who falls in love with ‘cute’,” they have established a unique presence by continuously releasing quality, heart-fluttering cosmetic items featuring flowers and jewels as motifs.

In recent years, societal values have undergone significant changes, with effects particularly pronounced in the cosmetics field, and JILL STUART Beauty has become a brand beloved regardless of gender or age. Their visuals and language aim for expressions that honor the pure feeling of finding something “cute” among people with diverse values, regardless of gender or age.

Since 2020, NDC has continuously produced everything from visuals and various tools for monthly collection releases to store spaces and websites. We aim to fill hearts with excitement for JILL STUART Beauty's items. While embracing evolving values, we continue to explore new expressions.