

Jun 21, 2022
MUJI Hiroshima Alpark
We handled the main visuals and tabloids announcing the new store, which has the largest sales floor area of any MUJI store in the world.
Based on graphics depicting healthy people, we created two types of visuals with a different focus to their message. For situations around town and online that only get a quick glance, the graphics conveyed the store's diversity of services, going far beyond home, food, and clothing. For the tabloids, which people are able to read and study at leisure, we communicated the store's concept and philosophy.
This approach comprehensively covered the appeal of MUJI Hiroshima Alpark, demonstrating its depth and breadth along with its approach of assisting with all facets of life, rather than just addressing people's retail shopping needs.
Based on graphics depicting healthy people, we created two types of visuals with a different focus to their message. For situations around town and online that only get a quick glance, the graphics conveyed the store's diversity of services, going far beyond home, food, and clothing. For the tabloids, which people are able to read and study at leisure, we communicated the store's concept and philosophy.
This approach comprehensively covered the appeal of MUJI Hiroshima Alpark, demonstrating its depth and breadth along with its approach of assisting with all facets of life, rather than just addressing people's retail shopping needs.
AD: Kenya Hara
D: Hana Yazaki
C: Karen Asai
Ph: Riko Okaniwa
Pr: Satoshi Muraki, Haru Matsunaga
D: Hana Yazaki
C: Karen Asai
Ph: Riko Okaniwa
Pr: Satoshi Muraki, Haru Matsunaga