HARA DESIGN INSTITUTE

長野県小布施町で100年以上の歴史を持つ老舗栗菓子店、小布施堂。 そのパッケージデザインを、原デザイン研究所がリニューアルしました。 瓦屋根の町並に由来する「墨色」と栗鹿ノ子に由来する「栗餡色」を基本に、 箱やラベル、包装紙、手提げ袋などのデザインを一新しています。 一部百貨店などでも取り扱っていますので、 店頭にお越しの際は、どうぞお手に取ってご覧ください。 ...

The Narita Rehabilitation Hospital opened on August 1 in Narita, Chiba Prefecture. Hara Design Institute designed the visual identity and internal signage for the hospital. All lettering and logos have soft shapes and are light and airy. Architecture is the work of Kengo Kuma.

https://www.harmonichearts.or.jp/narita/

The TAKEO PAPER SHOW "SUBTLE" exhibition is on show at JAPAN HOUSE São Paulo, which opened in May 2017. Over the first two days it attracted about 10,000 visitors in total, demonstrating the strength of interest in Japanese culture. This is the first stop on the exhibition's tour of the three JAPAN HOUSE cities. It will run until September 10 in São Paulo before touring to London and Los Angeles.

TAKEO PAPER SHOW "SUBTLE" exhibition
Dates: July 29, 2017 (Sat.) - September 10 (Sun.)
Opening hours: Tuesday-Saturday: 10:00-22:00, Sundays & Holidays: 10:00-18:00
Closed: Mondays
Venue: JAPAN HOUSE São Paulo (2F)
Av. Paulista 52 - Bela Vista CEP: 01310-900 São Paulo Brasil
tel: +55-11-3090-8900
Admission: free

Kusamura Books, a more casual style of bookstore developed by Tsutaya Books, opened its first bookstore in Moriyama-ku, Nagoya in February 2017, to be followed by a second store in Kakamigahara, Gifu in April. Hara Design Institute designed the visual identity and internal signage for both stores.

Kenya Hara designed the 2017 HIROSHIMA APPEALS poster. In this project, initiated by Yusaku Kamekura, one designer is assigned each year to pass on the legacy. In this work, called the Mushroom Drawing, Kenya Hara's thoughts for HIROSHIMA are illustrated in a mushroom cloud seen from directly below.
At the same time, the "Twenty-three Posters 1981/2017" project by UCLA and Waseda University was held for the first time in 36 years. Like last time, 12 graphic designers were assigned to design posters with traditional Japanese themes such as Noh, Kyogen, Shamisen, and Nihon Buyo. Kenya Hara was responsible for "Noh," and his poster illustrates the emergence of an image on a Noh mask.

JAPAN HOUSE is a Japanese Ministry of Foreign Affairs project which aims to nurture a deeper understanding and appreciation of Japan in the international community by creating hubs in major global cities. Kenya Hara is Chief Creative Director for the project.
The first hub opened in May 2017 in São Paulo, Brazil. The opening ceremony was attended by Brazilian President Michel Temer, Japanese Deputy Prime Minister Taro Aso, and many other distinguished guests. On its first day, Japan House São Paulo attracted some 4,200 visitors, and the facility has remained popular, still having long queues for admission two months after opening.
Associated events included performance art by flower artist Makoto Azuma in the days leading up to the opening, and a commemorative concert by Japanese musicians Ryuichi Sakamoto and Jun Miyake together with Brazilian musicians Jaques and Paula Morelenbaum. The opening of Japan House São Paulo marks a strong start to a very promising project.

JAPAN HOUSE São Paulo
Av. Paulista 52 - Bela Vista CEP: 01310-900 São Paulo Brasil
Opening hours: Tuesday-Saturday: 10:00-22:00, Sundays & Holidays: 10:00-18:00
Closed: Mondays

TEASURE opened in Beijing in January 2017 as a café space for enjoying traditional Chinese teas in an informal setting.
Hara Design Institute designed logos, packaging, and other visual identity elements, and also handled the space design, design of tableware, and menu direction.
The café is an attractive destination for visitors to Beijing.

The Tanada Terrace Office designed and constructed by MUJI and Atelier Wan for exhibit at HOUSE VISION2 has been successfully relocated to its planned site by the terraced rice fields in Kamogawa, Chiba Prefecture. The ground floor provides storage for agricultural tools, and opens up like an azumaya pavilion to provide a place to relax during breaks from working the fields. Upstairs, overlooking the rice fields, is an office where you can bring out your computer and do your regular work. The new location is two hours by car from central Tokyo, and provides a focus for new ways of working that encompass both the city and a rural location.

Tsutaya Books Ginza is a new store that both showcases Japanese culture and offers an outlook on living with art. Its "Art Street" carries over sixty-thousand books and magazines, mostly artbooks, and it also has an area that couples books on Japanese culture with actual Japanese antiques and traditional crafts.

Hara Design Institute was in charge of the signage system, including the punch-out sign, LED sign, and floor map, as well as the visual identity of the annexed art gallery, "THE CLUB." Please visit when you are nearby.

The airport lounge at the Haneda Airport 1st and 2nd terminals have newly opened as POWER LOUNGE on April 27. Nippon Design Center and Hara Design Institute collaborated with Takram Design Engineering on concept development. We were in charge of the naming, visual identity, and the spatial design direction as well. Please utilize this space when traveling or on business.