Nov 29, 2018
Minamiza Theater in Kyoto reopening
To mark this new start, we created a new symbol mark and logotype for the theater. The symbol mark uses the "Minami" character in a clear, pared-down form, morphed into a shape that resembles the iconic exterior of the theater. Its color, the symbol color, is the crimson that is used prominently in the new interior. Inspired by the symbolic and condensed aesthetics of Kabuki, we created this in a crest-like form to provide a powerful visual. The "Kyo to" phrase alongside the logo invokes both the theater's location in present-day Kyoto and its development in conjunction with the old capital ("Kyo"), communicating Minamiza's commitment to continue playing a role in the ongoing history of the city of its birth. The mark and logo are used on shopping bags, furoshiki wrapping cloths and versatile tenugui cloths. When the theater reopens, they will become an essential element of a visit to Kyoto.
D:Kenya Hara, Cheng Li, Tomoko Nishi, Kunchaethong Angsuya