クラシコム VIリニューアル
クラシコム VIリニューアル

Feb 24, 2022

「北欧、暮らしの道具店」などを運営する株式会社クラシコムの、 VIおよびWebサイトのリニューアル、コーポレートフォントの作成を、 原デザイン研究所が担当しました。 極めて簡素な造形のシンボルマークは、 無色透明でありながら、揺るぎない安定性を持ち、 どんなイメージをも受け入れ、人々の思いや暮らしに寄り添える、 ブランドの姿を反映した形を模索しました。 コーポレートフォント「KURASHICOM FONT」は、 堂々と中庸でありながら、明快な個性を醸し出すこと、 その両立をテーマに設計しています。 可読性と汎用性を保ちつつ、 ブランドアイデンティティーをより広く展開できるような、 幾何学的な強さを持ったフォントに仕上がりました。 VIは2月24日より、順次展開されます。 また、新コーポレートサイトは以下リンクよりご覧いただけます。 クラシコム Webサイト https://kurashicom.jp...
飛騨産業との椅子開発プロジェクト
飛騨産業との椅子開発プロジェクト
飛騨産業との椅子開発プロジェクト

Feb 15, 2022

Chair development project with Hida Sangyo

With cooperation from Hida Sangyo, Kenya Hara has created chairs that fit in well with traditional Japanese-style rooms. Called SUWARI (Japanese meaning "sit"), the line of chairs features legs that spread the weight to reduce the load on tatami mats and other traditional floors. Each chair adds comfort and style to sitting in different situations.

The entire line-up is on display at the international hotel and restaurant show HOTERES JAPAN at Tokyo Big Sight from February 15, 2022.

Sales are scheduled to begin in June. More details will be posted here when confirmed.

Hida Sangyo Co., Ltd. website
https://hidasangyo.com/products/series/suwari/
八重泉酒造との泡盛開発
八重泉酒造との泡盛開発

Jan 31, 2022

石垣島の八重泉酒造とともに、 新しい泡盛づくりが始まりました。 日本本土とは異なる亜熱帯地域の環境を生かし、 風土に磨かれ、仕込まれた泡盛です。 庶民の酒として親しまれてきた従来の泡盛とは一線を画す、 新たな領域を切り拓く酒を目指します。 続報にご期待ください。 ...
純米大吟醸 八海山 金剛心
純米大吟醸 八海山 金剛心

Jan 24, 2022

Hakkaisan Kongoshin Junmai Daiginjo

Hakkaisan Kongoshin is the ultimate junmai daiginjo sake produced by Hakkaisan Brewery. It is a seasonal sake available twice a year, once in the summer and once in the winter. Hara Design Institute handled the re-design of its packaging, incorporating "Hakkaisan" calligraphy by Kyuyo Ishikawa that uses unwavering and imposing brushwork to echo the meaning of Kongoshin--unwavering heart. The calligraphy is accompanied by an engraved "Kongoshin" seal, and a Chinese poem inspired by the stance that it represents. The new packaging retains the original concept, updated to accentuate its splendor and appeal to contemporary tastes, communicating Hakkaisan Kongoshin Junmai Daiginjo's character as a luxurious and festive sake that is ideal as a gift or as a drink to celebrate special occasions. The new design was launched at restaurants and wine shops in Japan in December 2021.
AD: Kenya Hara
D: Kenya Hara, Kanako Ohashi, Hiroyuki Sato, Saiko Kanda,
Pr: Shogo Kawahara
サキホコレ パッケージデザイン
サキホコレ パッケージデザイン

Dec 10, 2021

Sakihokore package design

Hara Design Institute handled the package design for a new variety of Akita rice called Sakihokore.

The calligraphy for "Sakihokore," set clearly on a white background, was carefully selected to express a style and refinement that is appropriate for the highest-grade variety of Akita rice, as well as conveying the indomitable spirit of Japanese rice.

The same graphic design is adopted for product displays, advertising, and marketing events as well as the bags of rice, contributing to a consistent brand image.

Advance sales of the product began in autumn 2021 in Akita Prefecture, in preparation for full-scale launch in 2022.
AD: Kenya Hara
D: Hana Yazaki, Megumi Ohno, Asaki Hoshino
Calligraphy: Kazuki Kamamura*
C: Saki Shiraishi
Ph: Takashi Sekiguchi* Shimei Nakatogawa*
Pr: Yoshifumi Nabeta
*Outsourced
AGF「煎」

Nov 26, 2021

AGF Sen

COFFEE application, website renewal, Mizu no Kuni kara website

Sen is a coffee in tune with delicate palates nurtured by Japan's clear, soft water. Hara Design Institute has been involved in building the brand since its launch in 2015, including the design of packages, logotypes, websites, and other communication tools. In 2021, we also planned and designed an application, designed the renewed brand website, and handled the planning, editing, and design of a dedicated website, Mizu no Kuni kara (From the Land of Water).

To coincide with the launch of new Sen products, we produced an application designed to ensure enjoyment of the delicate flavors of Sen at home. The app guides users through the recommended approach for preparing Sen coffee, using a UI that covers all the likely options without seeming complicated. The growth of the brand means that the Sen website now has a wealth of information, which the renewed site presents in a clean scrolling format. In addition, the dedicated Mizu no Kuni kara website takes "from the land of water" as its theme. By following the water that lies behind the brand, it forms an introduction to the way that water is an indivisible part of Japan's scenery, Japan's culture, and Japan itself.

App: https://apps.apple.com/jp/app/id1583413838
Website: https://sen.agf.jp
Mizu no Kuni kara (From the Land of Water): https://sen.agf.jp/water
AD: Kenya Hara
D: Kenya Hara, Kaoru Matsuno, Yumi Uehara, Xin Zhong,
Hiroshi Hosokawa, Nana Miyazaki, Tomoko Nishi, Koyuki Inagaki
C: Mariko Hara, Ryuji Kumagai
P: Riko Okaniwa
Web: Kohey Shimizu
CG: Yuuki Saito, Kenichi Fujita
Pr: Yoko Tsuruta
無印良品の企業広告「気持ちいいのはなぜだろう。」が東京アートディレクターズクラブ「ADC会員賞」を受賞しました。

Nov 15, 2021

現在、ギンザ・グラフィック・ギャラリー(ggg)にて、 ADC展「日本のアートディレクション展 2020-2021」が開催中です。 会期中にぜひご覧ください。 動画は以下リンクよりご覧いただけます。 https://www.muji.com/jp/message/2020/ja/ 東京ADC会員賞 アートディレクター:原研哉 制作者賞 写真:上田義彦 動画:深尾大樹 音楽:坂本龍一 日本のアートディレクション展 2020-2021 会期:2021年11月01日(月)― 11月30日(火) 会場:ギンザ・グラフィック・ギャラリー(ggg) 〒104-0061 東京都中央区銀座7-7-2 DNP銀座ビル 開館時間:11:00〜19:00(日曜・祝日休館) 入場無料...
ニトロプラス・ニトロオリジン新VI
ニトロプラス・ニトロオリジン新VI

Sep 17, 2021

New visual identity for Nitro Plus and Nitro Origin

Nitro Plus and Nitro Origin are brands that provide distinctive Japanese content worldwide in a broad range of media and creative fields, including animation, games, and theatrical stage performances. The appeal of these brands can be symbolized by sparkling eyes and spiky projections that feel alert and full of life. In the new visual identities, these are expressed as combinations of three circles and a spike to create symbol marks that are kawaii and original. The two marks convey the shared heritage and the difference between the two brands, with outward forms derived from the "P" of Plus and "O" of Origin. The logotypes are designed to be legible at small sizes. Six signatures were created for each brand, bringing together the symbol marks and logotypes. And, as can be seen in the video, merging the symbol marks with visuals in content is actively encouraged, instead of being banned like it would be in a regular visual identity. The speech balloon-like shape was adopted so as to go well with content visuals. These design choices help Nitro Plus and Nitro Origin to develop their own distinctive brand identities.


Nitro Plus and Nitro Origin visual identity webpage
https://www.nitroplus.co.jp/company/vi/

YouTube video link
https://www.youtube.com/watch?v=Ek-dUMBT1rg
AD: Kenya Hara
D: Haruna Furusato, Xin Zhong, Hiroshi Hosokawa
Movie: Xin Zhong, Hiroshi Hosokawa
Music: Heima*
Web: Xin Zhong, Hiroshi Hosokawa
*Outsourced

©NITRO PLUS ©NITRO ORIGIN
©2015 EXNOA LLC/NITRO PLUS
©2016 Thunderbolt Fantasy Project
©NITRO PLUS/GOOD SMILE COMPANY, Inc.
なおえつ うみまちアート
なおえつ うみまちアート

Aug 31, 2021

Art Seaside Naoetsu

Art Seaside Naoetsu is an art project in the Naoetsu area of Niigata Prefecture. Hara Design Institute handled all of the visual communication, including the visual identity, signage, guide map, and website.

The visual identity, which focuses on the seaside Naoetsu area of Joetsu City, Niigata Prefecture and the people who visit it, is expressed using an unadulterated blue and a diverse collection of face graphics.

Standardized on blue and white, the signage brings emphasis to the blue of the sky and the ocean while integrating well with the coastal community, turning the entire area of Naoetsu into an art space.

Art Seaside Naoetsu website:
https://artseasidenaoetsu.jp/en_index.html

Art Seaside Naoetsu
Exhibition period: Sunday, August 1 - Sunday, September 26, 2021
Hours: 10:00 - 17:00 (Extended hours for sites on coast around Funami Park: 10:00 - 19:00)
Free admission
AD: Kenya Hara
D: Kenya Hara, Hana Yazaki, Megumi Ohno, Hiroshi Hosokawa
Ph: Shimei Nakatogawa*
Pr: Satoshi Muraki
*Outsourced
蔦屋書店 中国展開
蔦屋書店 中国展開

Aug 20, 2021

Tsutaya Books expanding business in China

Tsutaya Books began operating in China in 2020, with Hara Design Institute handling signage, as it has in Japan.

For Shanghai Columbia Circle Tsutaya Books, Tsutaya renovated a century-old Western-style building called Columbia Country Club The new store possesses a distinctive atmosphere, harmonizing modern design with this historic building.

In addition to the stores now operating in Hangzhou, Shanghai, and Xi'an, more openings are planned throughout China.
AD: Kenya Hara
D: Kenya Hara, Kaoru Matsuno, Yumi Uehara, Yongqiang Dai
Pr: Yoshifumi Nabeta
Cl: Culture Convenience Club Co.,Ltd.
Ph: Wei Cui*, Culture Convenience Club Co.,Ltd.
*Outsourced