“Hokkaido Kiyosato” by Daikoku Daigo and Korekata Norimitsu was Awarded the Bronze Pencil Award at the 42nd One Show Design Awards.

The potato shochu liquor “Hokkaido Kiyosato”, with art direction by Daikoku Daigo and copy by Korekata Norimitsu, was awarded the Bronze Pencil Award in the Design Package category at the 42nd One Show Design Awards.
• Daikoku Daigo: Born In Hiroshima Prefecture In 1979 and joined Nippon Design Center in 2003 after graduating from the Visual Communication Design Course at the Kanazawa College of Art. He worked in the Hara Design Institute until establishing the Daikoku Design Institute in 2011. His works have given shape to ideas in a wide range of fields including print, modeling, video, and space design. He is the recipient of numerous awards including the JAGDA Newcomer Award, Tokyo ADC Prize, and D&AD Yellow Pencil Awards.
• Korekata Norimitsu was born in Nara Prefecture in 1979. He joined Nippon Design Center in 2003 after graduating from the Waseda University School of Education. Since that time, he has been involved in an extremely wide range of word-based communication, from concept work to writing and editing books, all based on his approach to creating work that is precise and delves deeply into the subject matter. He has done much work related to history, culture, and local communities, and has received a number of awards including the Mainichi Advertising Design Award and SCC Award.

• One Show: These advertising awards are held by The One Club in the United States, and are considered one of the world’s top three advertising awards together with the Cannes Lions Festival of Creativity and the CLIO Awards.

Art Director Daikoku Daigo + Tentaku Masashi + Takada Yui
Copywriter Korekata Norimitsu
Photographer Sakano Takaya
Coordinator Suzuki Terutaka