Nikon Vision
A Future Where Humans and Machines Co-create
While famous as a camera manufacturer, Nikon is a global enterprise that also creates new value in diverse fields such as precision equipment and healthcare, all based on optical technology, giving them a significant presence as a B2B company.
As their business portfolio evolved with the times, Nikon faced the challenge of communicating their “Vision for 2030” outlined in their medium-term management plan more attractively and approachably to both internal and external audiences.
We visualized the future society Nikon aims to create through advanced technology using illustrations with a touch that appeals to younger generations. Through storybooks and websites, we have clearly organized and visualized why Nikon pursues this vision and what path they are charting to achieve it.
Graphics
Web / App
For the website's top page, we challenged ourselves with a unique approach: adding texture through WebGL to animations drawn on Canvas, maximizing the subtle line movements and rough gradients of the illustrations.
Signage
Credit
- Creative Direction
- Art Direction
- Web Design
-
- Natsuko Miyazaki
- Copywriting
- Illustration
-
- Mizuki Miyaoka *
- Web Development
-
- Fumiya Konno *
- Yuki Matsumoto *
- Tsubasa Nishihara *
- Yuta Ebie *
- Kyoko Kitagawa *
- Haruka Sawada *
- Web Direction
- Produce
* Non-NDC staff
