FONTPLUS

Making Online Fonts Familiar and Accessible

FONTPLUS is an online font delivery service for the Japanese market offering a rich selection of Japanese fonts. Having developed web typography expertise since the dawn of online fonts, its strength lies in the technical capability to achieve beautiful text display across diverse device environments.

However, online fonts were sometimes perceived as slow to display and expensive. To dispel these negative impressions and help users discover their appeal, we wanted to create a space where people could easily experience the possibilities that online fonts bring to typography. With this intention in mind, we completely redesigned the FONTPLUS website.

We provided consistent direction from strategy planning to design implementation with “Fast UX” as our theme. In addition to a search page that allows users to quickly browse through fonts, we created a new “Trial Writing” page that delivers an application-like experience where users can test fonts with custom text, verifying size, color, and placement, and immediately share the results with their team.

Client :

SoftBank Technology Corp.

Year :

2018

Industry :

Technology

Web / App

We performed a redesign of the FONTPLUS web service based on the theme of “Fast UX.” We were responsible for everything, from strategy development to its finalization.We designed the service to give the user the feeling that they are using a large-format font sample book, making fonts shine through without interfering with users during their careful selection of fonts.The redesign also pays special attention to typography while at the same time featuring a design that leaves elements such as color and size up to the user.