BAO BAO ISSEY MIYAKE Autumn Winter 2025/26
Playing with Form, Word, and Sound
We handled the BAO BAO ISSEY MIYAKE AUTUMN WINTER 2025/26 season.
New bags were released every month from July to December, featuring a playful lineup characteristic of BAO BAO ISSEY MIYAKE. These included “MEOW” in July, which transforms into a cat; “GROWTH” in August, created with the image of a cactus; “WONDER,” featuring various creatures expressed through triangular pieces; “KAIJU,” a bag reminiscent of a monster; and finally, for the holiday season, “CHIMERA,” adorned with BAO BAO ISSEY MIYAKE’s unique leopard print.
NDCLA designed key visuals, promotional videos, and window displays with the aim of further expanding the world of these unique bags. This project, a collaboration with BAO BAO ISSEY MIYAKE, challenged us to create new visual expressions that went beyond simply promoting merchandise.
Visual Identity
Movie
Exhibition / Space
Credit
- Art Direction
- Design
- Film Direction
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- Daihei Shibata *
- Image Editing
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- Masaru Okuyama *
- Photography
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- sonnzinn *
- Keiji Okubo *
- Music
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- Masataka Ota *
- Construction
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- Koshin Planning *
- Produce
