lazy620,/hara/detail/takamatsu/1/1.png,/hara/detail/takamatsu/1/2.png
Takamatsu Art Museum Takamatsu Art Museum
The symbol mark of the Takamatsu Art Museum in Kagawa Prefecture uses the acronym, TAM, to express the cityscape of Takamatsu and the islands of the Seto Inland Sea. The tallest element, T, represents Takamatsu's Symbol Tower, and the A and M represent the island vista. Combined with the museum's Japanese logotype, it forms a signature that evokes views from on board a ship sailing on the Inland Sea. We designed several variations of the signature to create a variety of distant and close-up scenes.
1. Motion graphics Motion Graphic
Online and on-screen graphics use the movement of intersecting islands to communicate a dynamic scenery.
/hara/detail/takamatsu/2/1.mp4[936,620]
2. Communication tools Applications
Variations of the signature function as communication tools for different applications by modifying the image for the initial T, sometimes appearing as a tower soaring high over the city, at other times appearing as a lighthouse at the end of a promontory.
lazy620,/hara/detail/takamatsu/3/1.jpg
3. Three-dimensional logotype VI System
The TAM logo becomes a monument placed at the entrance to the art museum. The familiar and approachable three-dimensional logotype provides a cheerful welcome to visitors.
lazy620,/hara/detail/takamatsu/4/1.jpg
lazy620,/hara/detail/takamatsu/4/2.jpg
lazy620,/hara/detail/takamatsu/4/3.jpg
4. Signage plan Sign System
The signage was revamped along with the interior. To give the impression of guiding visitors through the museum in a calm, relaxed manner, we used arrows that are not pointed.
lazy620,/hara/detail/takamatsu/5/1.jpg
lazy620,/hara/detail/takamatsu/5/2.jpg
lazy620,/hara/detail/takamatsu/5/3.jpg
Motion Graphic, Applications, VI System, Sign System
2017
AD: Kenya Hara
D: Kenya Hara, Yumi Uehara
Cl: Takamatsu Art Museum
2017
AD: Kenya Hara
D: Kenya Hara, Yumi Uehara
Cl: Takamatsu Art Museum