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MUJI Diner
MUJI Diner is a restaurant that takes a hint from home-cooked meals from around the world. Its logo incorporates the nuance of a thick, cursive font in order to convey the soft and intimate nature of cuisine. The photos capture from above red peppers, which are spices used throughout the world, as well as grains that are staple foods.
1. Cursive nuance VI System
The logo incorporates the nuance of a thick, cursive font in order to convey the soft and intimate nature of cuisine.
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2. Red pepper and grains Graphic
A global palate is expressed by showing a full spread of red peppers, which are spices used throughout the world, and a variety of grains that constitute staple foods. The colors of the red peppers and grains resonate with MUJIs dark red corporate color and its use of kraft paper.
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VI System, Graphic
2017
AD: Kenya Hara
D: Kenya Hara, Saiko Kanda
P: Takashi Sekiguchi (main visual) , Shinsui Ohara (store image)
2017
AD: Kenya Hara
D: Kenya Hara, Saiko Kanda
P: Takashi Sekiguchi (main visual) , Shinsui Ohara (store image)