AGF Blendy

BLENDY is AGF's standard coffee. For the brand color, we proposed a green suggesting a deep forest, a proposal eventually put into practice. Taking advantage of the visual resource of the brand, the combination of this profound natural hue and a bold logo with a weathered-looking outline, we have been developing BLENDY packaging for a variety of markets.

AD: Kenya Hara
D: Kenya Hara+Hara Design Institute, NDC
CL: Ajinomoto General Foods, Inc.