Sienta Catalog

The Sienta has further evolved into a car whose concept is now “Active & Fun.” In order to develop an awareness of the Sienta as a car that transforms the ordinary everyday into something more fun and comfortable,we focused on the use of pop-style visuals that emphasize usage scenarios and intuitive introductions of the Sienta’s features.We have also added unique ideas to the catalog’s physical design, including the use of a “book-in-book” technique where the quality and size of the paper change inside the catalog itself.