Sienta Catalog
Catalog/Editing









The Sienta has further evolved into a car whose concept is now “Active & Fun.” In order to develop an awareness of the Sienta as a car that transforms the ordinary everyday into something more fun and comfortable,we focused on the use of pop-style visuals that emphasize usage scenarios and intuitive introductions of the Sienta’s features.We have also added unique ideas to the catalog’s physical design, including the use of a “book-in-book” technique where the quality and size of the paper change inside the catalog itself.
Client | Toyota Motor Corporation |
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Art Director | Inoue Yumiko |
Designer | Inoue Yumiko,Ito Keisuke,Kamiya Takanori |
Copywriter | Nakamura Akinori |
Photographer | Suketomo Yasuyuki,Horiguchi Masumi* |
Image Editor | Suzuki Takashi,Shimizu Keita*,Suzuki Hiroyuki,Tanaka Hideo |
CG Designer | Terada Akihiro,Okuyama Yoshifumi,Tai Kiichi,Murata Eiji,Kawasaki Shinji |
Producer | Miyata Yohei,Hirata Saya |
2018
*:Non-NDC staff