Prius Catalog
Catalog/Editing











The catalog theme for the new Prius is “PRIUS IMPOSSIBLE!” This catalog uses a magazine-like design and text to push the performance of the Prius, which was developed after clearing a number of impossibilities, such as the new TNGA platform and the best fuel economy in the world. We are also working with mass advertising and tie-in advertising with the magazine POPEYE.
Client | Toyota Marketing Japan Corporation |
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Creative Director | Sasaki Hiroshi* |
Art Director | Hamabe Akihiro*, Fujiwara Nao |
Designer | Fujiwara Nao, Hashida Hikaru, Iwamoto Daisuke |
Copywriter | Fukube Akihiro*, Suzuki Nobuhiko |
Photographer | Takimoto Mikiya*, Yanagi Shinobu, Hosokawa Rui, Iimura Kou*, Morisaki Kenichi* |
CG Designer | Terada Akihiro, Tai Kiichi |
Image Editor | Ishikawa Masaya, Irie Yoshihiro, Tanaka Hideo, Takahashi Shuichi |
Producer | Kawahara Shogo |
2015
*:Non-NDC staff