Prius Catalog
Catalog/Editing
The catalog theme for the new Prius is “PRIUS IMPOSSIBLE!” This catalog uses a magazine-like design and text to push the performance of the Prius, which was developed after clearing a number of impossibilities, such as the new TNGA platform and the best fuel economy in the world. We are also working with mass advertising and tie-in advertising with the magazine POPEYE.
| Client | Toyota Marketing Japan Corporation |
|---|---|
| Creative Director | Sasaki Hiroshi＊ |
| Art Director | Hamabe Akihiro＊, Fujiwara Nao |
| Designer | Fujiwara Nao, Hashida Hikaru, Iwamoto Daisuke |
| Copywriter | Fukube Akihiro＊, Suzuki Nobuhiko |
| Photographer | Takimoto Mikiya＊, Yanagi Shinobu, Hosokawa Rui, Iimura Kou＊, Morisaki Kenichi＊ |
| CG Designer | Terada Akihiro, Tai Kiichi |
| Image Editor | Ishikawa Masaya, Irie Yoshihiro, Tanaka Hideo, Takahashi Shuichi |
| Producer | Kawahara Shogo |
2015
＊：Non-NDC staff
