Prius Catalog

Catalog/Editing

The catalog theme for the new Prius is “PRIUS IMPOSSIBLE!” This catalog uses a magazine-like design and text to push the performance of the Prius, which was developed after clearing a number of impossibilities, such as the new TNGA platform and the best fuel economy in the world. We are also working with mass advertising and tie-in advertising with the magazine POPEYE.

Client

Toyota Marketing Japan Corporation

Creative Director

Sasaki Hiroshi*

Art Director

Hamabe Akihiro*, Fujiwara Nao

Designer

Fujiwara Nao, Hashida Hikaru, Iwamoto Daisuke

Copywriter

Fukube Akihiro*, Suzuki Nobuhiko

Photographer

Takimoto Mikiya*, Yanagi Shinobu, Hosokawa Rui, Iimura Kou*, Morisaki Kenichi*

CG Designer

Terada Akihiro, Tai Kiichi

Image Editor

Ishikawa Masaya, Irie Yoshihiro, Tanaka Hideo, Takahashi Shuichi

Producer

Kawahara Shogo

2015

*:Non-NDC staff

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