“Toyota Mark II – A meeting of five”
1959~
![](https://www.ndc.co.jp/assets/uploads/2017/04/74f6dce9b09b671d593bb0d8e0d8c08f.jpg)
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![](https://www.ndc.co.jp/assets/uploads/2017/04/744cd7a9e42fcf7f0a2c80247e84078b.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/04/48b621cd16170bf72bdc302959f7a6ec.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/04/67935469adca6849b9d239bc7978a291.jpg)
What was unique about this campaign was the fact that rather than the manufacturer, it was five people – including a reporter, a businessman and an industrial designer – who spoke objectively of the car’s quality. Moving overseas, the advertising campaign continued to change over a period of four years, enabling the company to break into the intellectual market and position the Mark II as an intelligent, high-quality brand.
Client | Toyota Motor Corporation |
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Creative Director | Kaji Yusuke |
Art Director | Tanaka Hiroshi, Uehara Masashi |
Designer | Tanaka Hiroshi, Uehara Masashi |
Copywriter | Kaji Yusuke |
Photographer | Okada Masahiro |
Agency | DENTSU |
1976