LEXUS UX

Catalog/Editing

The UX is the smallest crossover by Lexus, created based on the concept of the “Creative Urban Explorer.”
To achieve the objective of the UX—to provide owners with opportunities to explore new lifestyles—we presented a fun,
active lifestyle fitting for the UX centered around a story about the production of an online lifestyle magazine.

Client

Toyota Motor Corporation

Art Director

Uchida Ayumu

Designer

Uchida Ayumu

Copywriter

Jojima Takuya

Photographer

Endo Tadashi, Okaniwa Rico

Image Editor

Irie Yoshihiro

Producer

Takaishi Kenji

2018

Movie

Created to provide opportunities to explore new lifestyles, the UX world is expressed in this video,
which works together with the catalog while appealing to customers on a deeper level.
While continuing the story of the production of an online lifestyle magazine found in the catalog, this video emphasizes the nimble and creative UX as it travels around a city.

Client

Toyota Motor Corporation

Art Director

Uchida Ayumu

Copywriter

Jojima Takuya

Movie Director

Murakami Hajime*

Producer

Takaishi Kenji, Yamamura Taketo

2018

*:Non-NDC staff

Web/App

smallest crossover by Lexus.
Animated pictogram GIFs were used as visuals to communicate the sense of lightness created by the UX’s compact body.
We aimed to properly express the sense of class of the nimble and active UX while maintaining the refined quality of the Lexus brand.

Client

Toyota Motor Corporation

Art Director

Uchida Ayumu

Designer

Uchida Ayumu

Copywriter

Jojima Takuya

2018

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