Lexus RX Overseas Catalog
Catalog/Editing
An overseas catalog for Lexus based around glimpses of daily life. The main characters that appear in the catalog are imaginative, thoughtful, and reader-inspired, and include a molecular gastronomy chef and producer with vacation homes in remote areas.
By capturing the facial expressions and the cars in photos that emphasize nature, we aimed to create a catalog suitable for this future high-end brand.
| Client | Toyota Motor Corporation |
|---|---|
| Art Director | Yoshida Takanari |
| Designer | Yoshida Takanari |
| Copywriter | Hasumi Ryo, Sekido Miho, Dion Lenting＊ |
| Photographer | Suda Toshiharu, Katano Motoaki, Yanagi Shinobu, Hosokawa Rui, Taniguchi Kei |
| Image Editor | Fukaya Masao, Irie Yoshihiro |
| Producer | Furusawa Goro |
2015
＊：Non-NDC staff
