Lexus RX Overseas Catalog

Catalog/Editing

An overseas catalog for Lexus based around glimpses of daily life. The main characters that appear in the catalog are imaginative, thoughtful, and reader-inspired, and include a molecular gastronomy chef and producer with vacation homes in remote areas.
By capturing the facial expressions and the cars in photos that emphasize nature, we aimed to create a catalog suitable for this future high-end brand.

Client

Toyota Motor Corporation

Art Director

Yoshida Takanari

Designer

Yoshida Takanari

Copywriter

Hasumi Ryo, Sekido Miho, Dion Lenting*

Photographer

Suda Toshiharu, Katano Motoaki, Yanagi Shinobu, Hosokawa Rui, Taniguchi Kei
*, Ono Toshiro*

Image Editor

Fukaya Masao, Irie Yoshihiro

Producer

Furusawa Goro

2015

*:Non-NDC staff

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