Lexus IS Overseas Catalog

Catalog/Editing

The Lexus IS combines the usually contradictory characteristics of agility and intelligence. The catalog tells a story of “graceful strength” by placing the unique personality of the IS in the daily life of a former athlete and entrepreneur living in New York.
Upon reaching the end of this “time catalog”, the reader is left with a feeling like having watched a short film.

Client

Toyota Motor Corporation

Art Director

Arai Yasuhide

Designer

Arai Yasuhide, Kiriyama Satoshi

Copywriter

Suda Yoshiharu, Katano Motoaki, Hosokawa Rui, Aoki Hiroshi*

Image Editor

Fukaya Sei, Irie Yoshihiro

Producer

Furuzawa Goro

2016

*:Non-NDC staff

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