Lexus IS Overseas Catalog
Catalog/Editing

The Lexus IS combines the usually contradictory characteristics of agility and intelligence. The catalog tells a story of “graceful strength” by placing the unique personality of the IS in the daily life of a former athlete and entrepreneur living in New York.
Upon reaching the end of this “time catalog”, the reader is left with a feeling like having watched a short film.
Client | Toyota Motor Corporation |
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Art Director | Arai Yasuhide |
Designer | Arai Yasuhide, Kiriyama Satoshi |
Copywriter | Suda Yoshiharu, Katano Motoaki, Hosokawa Rui, Aoki Hiroshi* |
Image Editor | Fukaya Sei, Irie Yoshihiro |
Producer | Furuzawa Goro |
2016
*:Non-NDC staff