Toyota “Someday I’ll have a Crown”

1959~

A symbol of both status and affluence, the Crown reflects the admiration of those who drive it. This advertising campaign determined that brand image. “Someday I’ll have a Crown” was a phrase taken from a survey of people who drive Crowns, and it became a steadfast image of the car in the long-lasting campaign.

Client

Toyota

Creative Director

Mizoguchi Akira

Art Director

Shirata Toshio

Designer

Shirata Toshio, Hayama Megumi, Inamochi Yoshiki

Copywriter

Miyazaki Hikaru, Kawaguchi Takao

Photographer

Maeda Muneo, Abe Nobuaki, Takahashi Osamu

Agency

DENTSU

1983

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