Toyota “Someday I’ll have a Crown”
1959～
A symbol of both status and affluence, the Crown reflects the admiration of those who drive it. This advertising campaign determined that brand image. “Someday I’ll have a Crown” was a phrase taken from a survey of people who drive Crowns, and it became a steadfast image of the car in the long-lasting campaign.
| Client | Toyota |
|---|---|
| Creative Director | Mizoguchi Akira |
| Art Director | Shirata Toshio |
| Designer | Shirata Toshio, Hayama Megumi, Inamochi Yoshiki |
| Copywriter | Miyazaki Hikaru, Kawaguchi Takao |
| Photographer | Maeda Muneo, Abe Nobuaki, Takahashi Osamu |
| Agency | DENTSU |
1983
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