Toyota “White Crown”

In an era when a black, company owned car was the picture of high-end cars, the advertising campaign that provoked demand for personal Crown ownership was the “White Crown” campaign. Overturning the idea that black equals high-end with the clean, immaculate and bright look of white, it created a new brand image. The Crown underwent a transformation in its image in each era to become the well-known brand that it is today.