C-HR

Catalog/Editing

This catalog for the C-HR global strategic SUV from Toyota aimed to present real-world photographs and copy that can resonate with modern consumers, and was created utilizing the world view of Instagram. The scenery is from Germany and the car was shot in a studio. So we created 3D CG from 360° photographs of local scenes and used it to present the car in order to avoid any unnatural feel when the two were combined.

Client

Toyota Motor Corporation

Art Director

Yamamoto Tomoko

Designers

Yamamoto Tomoko, Iwamoto Daisuke

Copywriter

Korekata Norimitsu

Photographers

Yanagi Shinobu, Okaniwa Riko, Morisaki Kenichi*

Image Editor

Irie Yoshihiro

Producer

Yokokawa Yuki

2016

*:Non-NDC staff

Movie

This entirely CG movie presents the customizing parts for the Toyota C-HR. The part shapes and installation locations are shown clearly in 3D, and an emotional appeal is made with driving scenes that illustrate the unique character that results from customization.
We created a total of five movies, each appealing to a different style with a different view of the world.

Client

Toyota Motor Corporation

Creative Director

Sasaki Wataru

Art Director

Mizuno Sayuri

Copywriter

Nakamura Akinori

CG Director

Saito Yuki

CG Chief Designer

Ogino Akifumi

CG Designer

Yamagami Makoto, Akihiro Terada, Hase Tomoaki, Katsumata Takuya, Minabe Jiro

Production Manager

Nakashima Tomohiko

Producer

Muto Naoki

2016

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