Total branding of Takara Shuzo’s “Jun”
1959～
Jun caused a furor in distilled spirits the moment it was launched. NDC handled all the product planning, packaging, naming and advertising. The sharp looking bottle shape and the logo printed directly on the bottle symbolize the novelty of this spirit. The branding captures the essence of a more casual era and suggests drinking it on the rocks or with water.
| Client | Takara Shuzo |
|---|---|
| Creative Director | Kaji Yusuke |
| Art Director | Nakagawa Kenzo |
| Designer | Nobuyama Hiroyasu |
| Copywriter | Yamada Syuji |
| Photographer | Suzuki Kohji |
