So Shu Ji Nen

Book Design

35 years have passed since the founding of Mujirushi Ryohin. The book So Shu Ji Nen was created in order to carry on and further advance those founding principles.
With editing by Kenya Hara and Kazuko Koike, the book contains around 150 passages and 100 illustrations that communicate the company’s approach to better “life” and “living” from all of nature, past, and present. It was created as a book that transmits the world view which Mujirushi Ryohin is striving to achieve.


Ryohin Keikaku Co., Ltd.

Art Director

Hara Kenya


Inoue Yukie, Nakamura Shinpei


Koike Kazuko


*:Non-NDC staff