Seiko
“Why not change your watch, too?”
1959～
This advertising campaign, produced in an era when a watch was a machine that told time and one was enough, appealed to customers to think of the watch as an accessory – something to be chosen according to your mood like a handbag. The copy and visual pattern endured for ten years as a logo in cross-media communications including television, magazines, posters and stores.
| Client | Hattori Seiko |
|---|---|
| Creative Director | Awano Makio |
| Art Director | Saito Makoto |
| Designer | Saito Makoto, Sakumiya Takashi |
| Illustrator | Kuzan Motoki |
| Copywriter | Awano Makio |
| Photographer | Akimoto Shigeru |
| Producer | Onishi Takamasa |
| Agency | Daichi Kikaku |
1979
