Seiko
“Why not change your watch, too?”
1959~




This advertising campaign, produced in an era when a watch was a machine that told time and one was enough, appealed to customers to think of the watch as an accessory – something to be chosen according to your mood like a handbag. The copy and visual pattern endured for ten years as a logo in cross-media communications including television, magazines, posters and stores.
Client | Hattori Seiko |
---|---|
Creative Director | Awano Makio |
Art Director | Saito Makoto |
Designer | Saito Makoto, Sakumiya Takashi |
Illustrator | Kuzan Motoki |
Copywriter | Awano Makio |
Photographer | Akimoto Shigeru |
Producer | Onishi Takamasa |
Agency | Daichi Kikaku |
1979