Seiko
“Why not change your watch, too?”

1959~

This advertising campaign, produced in an era when a watch was a machine that told time and one was enough, appealed to customers to think of the watch as an accessory – something to be chosen according to your mood like a handbag. The copy and visual pattern endured for ten years as a logo in cross-media communications including television, magazines, posters and stores.

Client

Hattori Seiko

Creative Director

Awano Makio

Art Director

Saito Makoto

Designer

Saito Makoto, Sakumiya Takashi

Illustrator

Kuzan Motoki

Copywriter

Awano Makio

Photographer

Akimoto Shigeru

Producer

Onishi Takamasa

Agency

Daichi Kikaku

1979

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