RAIZE Catalog

Catalog/Editing

Given the increasing popularity of SUVs, Toyota has released the compact RAIZE. This SUV is aimed at families in their 20s and 30s. In conjunction with the “Discover Surprises” slogan found in the advertisements for the RAIZE, we utilized joyful expressions and poses by actors to depict everyday moments in a fun, active manner. We aimed to express the RAIZE as an SUV with features that are full of surprises as well as the joy found in utilizing them.

Client

Toyota Motor Corporation

Art Director

Nishimura Kensaku

Designer

Nishimura Kensaku

Copywriter

Sawai Keiichi

Photographer

Matsumoto Takumi、Suketomo Yasuyuki、Mori Kento*

Image Editor

Irie Yoshihiro、Tanaka Hideo

CG Designer

Hato Yujiro、Tai Kiichi、Yamaguchi Tsuyoshi、Takuya Katsumata

Producer

Takamuku Akira

2019

*:Non-NDC staff

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