RAIZE Catalog
Catalog/Editing
Given the increasing popularity of SUVs, Toyota has released the compact RAIZE. This SUV is aimed at families in their 20s and 30s. In conjunction with the “Discover Surprises” slogan found in the advertisements for the RAIZE, we utilized joyful expressions and poses by actors to depict everyday moments in a fun, active manner. We aimed to express the RAIZE as an SUV with features that are full of surprises as well as the joy found in utilizing them.
| Client | Toyota Motor Corporation |
|---|---|
| Art Director | Nishimura Kensaku |
| Designer | Nishimura Kensaku |
| Copywriter | Sawai Keiichi |
| Photographer | Matsumoto Takumi、Suketomo Yasuyuki、Mori Kento＊ |
| Image Editor | Irie Yoshihiro、Tanaka Hideo |
| CG Designer | Hato Yujiro、Tai Kiichi、Yamaguchi Tsuyoshi、Takuya Katsumata |
| Producer | Takamuku Akira |
2019
＊：Non-NDC staff
