Loretta – The Secret Garden
Package
The line of organic cosmetics was marketed by the hair care brand Loretta. “Since before anyone knew what ‘organic’ meant, we have been bringing the power of nature to women everywhere.” Based on this catch copy, we worked for branding with attention to story elements in all areas, including the naming, selection of an illustrator, and design.
| Client | MoltoBene Inc. |
|---|---|
| Creative Director | Obayashi Aya* |
| Art Director | Shimazu Yumi, Koda Sayaka |
| Designer | Shimazu Yumi, Koda Sayaka |
| Copywriter | Yoshioka Naho |
| Illustrator | Yamaguchi Noriko* |
| Producer | Hayasaka Yasuo |
2014
