"JAPAN SENSES" 2017 Spring

The “JAPAN SENSES” campaign of the Isetan Mitsukoshi Group aims to communicate the best of Japan to customers in Japan and around the world. For spring 2017, we created a campaign movie, poster, and other materials based on the theme of smiling (blossoming) flowers. The movie and main visuals feature Noh drama performer and modern music artist Ryoko Aoki, for an expression of the beauty of cherry blossoms and the aesthetic sense of Japan.

The “JAPAN SENSES” campaign of the Isetan Mitsukoshi Group aims to communicate the best of Japan to customers in Japan and around the world. For spring 2017, we created a movie that communicates the global perspective of the campaign based on a cherry blossom motif. With the cooperation of Noh drama performer and modern music artist Ryoko Aoki, we created an expression of the beauty of cherry blossoms and the aesthetic sense of Japan based on the Noh play “Yoshino Tennin” and its impressive portrayal of cherry blossoms.