Ohya Underground
Advertising
Located in a former Ohya stone quarry in Utsunomiya City, Tochigi Prefecture, Ohya Underground is a project which took a new look at the possibilities of this underground space, and provides new experiences such as underground cruising and climbing. With a logo that combines words with the top parts cut off and a black bar, and the use of only black-and-white photos with deeply impressive contrasts of light and shadows, the advertisement produces a complete underground feel.
Client | LLP CHIIKIKACHI PROJECT |
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Art Director | Daikoku Daigo |
Designer | Daikoku Daigo, Kanke Yuto |
Photographer | Sakano Takaya* |
Web Designer | Sugawara Masaya |
CG+Movie | Yamasaki Kosho |
Producer | Sugimoto Mizuki |
2014
*:Non-NDC staff