LEXUS RX プレス向けプロダクトムービー

This is a “product movie with still-image quality” that utilized the photography skills of Nippon Design Center in order to film a movie. The objective was to communicate the unique design and feeling of quality of the product in a way that was simple and attractive. One feature of the movie is the quality which allows high-resolution photos suitable for printing to be obtained from it. Both the movie and still images were provided to each media outlet.