Kaji Yusuke, Advertising Disoriented

1959~

Written by Yusuke Kaji, who has done all manner of corporate copy writing and direction since NDC’s founding. The book calls into question the so-called sensitivity – or emotional – advertisements that thrive in an era of image consumption.

Client
Writer

Kaji Yusuke

Artwork

Hara Kenya, Murakami Chihiro

Photographer

Walter Schels*

2001

*:Non-NDC staff

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